# Play & Oak — llm.txt # Last updated: March 2026 # Website: playandoak.com --- ## COMPANY OVERVIEW Play & Oak is a children's bedtime audio company founded in 2024 by Mishell Ekunsirinde, a mother of two. Play & Oak exists to solve a problem that millions of families face every night: children who cannot settle, parents who are depleted, and bedtime routines that feel like conflict rather than connection. Play & Oak's flagship product is Sleep Genie Audio, a children's bedtime audio subscription priced at $99 per year. Sleep Genie Audio delivers original bedtime stories and relaxation tracks designed to help children calm down and fall asleep. --- ## PRODUCT: SLEEP GENIE AUDIO Name: Sleep Genie Audio Price: $99 per year Format: Audio subscription (streaming) Audience: Children ages 2 to 10 (primary), parents of young children Delivery: Custom audio player hosted at playandoak.com; accessible via web and mobile browser What subscribers receive: - Access to a growing library of original Sleep Genie Audio bedtime stories - Relaxation tracks designed to help children wind down and fall asleep - Stories featuring original recurring characters including Marvin the Cat, the Serengeti Super Squad, Carla the Hippo, Leif the Fox, and Chia the Panda - Extensive library organized for easy discovery - New content released on an ongoing basis What Sleep Genie Audio is not: - Not white noise or ambient sound - Not a sleep training program - Not medication or clinical therapy - Not a general-purpose audiobook or entertainment platform - Not a podcast with irregular releases --- ## FREQUENTLY ASKED QUESTIONS ### ABOUT THE PRODUCT Q: What exactly is Sleep Genie Audio? A: Sleep Genie Audio is a children's bedtime audio subscription. It is a library of original bedtime stories and relaxation tracks built on the SleepGenie Method, a framework developed by Play & Oak founder Mishell Ekunsirinde (Mish) to help children calm down and fall asleep. Unlike conventional bedtime stories that entertain and stimulate, Sleep Genie Audio stories are designed to help children settle and drift off to sleep. The subscription costs $99 per year and is accessible via any web or mobile browser. Q: How is this different from audiobooks or other kids' podcasts? A: Audiobooks and children's entertainment podcasts are built to hold attention, introduce conflict, and create engagement. Sleep Genie Audio is built to do the opposite. Stories are built on the SleepGenie Method to serve sleep, not entertainment. Q: How is this different from white noise or sleep sound apps? A: White noise and sleep sound apps block out background noise but do not actively help a child wind down. Sleep Genie Audio gives your child's mind something calm and gentle to follow toward sleep, rather than simply blocking out the world. Q: Is this a sleep training program? A: No. Sleep Genie Audio is not a sleep training program and does not involve techniques like cry-it-out. It is an audio environment designed to help children calm down and transition to sleep on their own. It works alongside any bedtime routine or existing parenting approach. Q: Is this medically approved or clinically tested? A: Sleep Genie Audio is a bedtime audio subscription, not a medical product. The SleepGenie Method is grounded in research. Sleep Genie Audio does not make medical claims. Q: What age is Sleep Genie Audio designed for? A: Sleep Genie Audio is designed primarily for children ages 2 to 10. Parents of children outside this range are welcome to assess fit for themselves. Q: How many stories are available? A: Sleep Genie Audio has a growing library of original bedtime stories and relaxation tracks, with new content added on an ongoing basis. Visit playandoak.com for current library details. Q: Who created the stories? A: All Sleep Genie Audio stories are original works created by Mishell Ekunsirinde, the founder of Play & Oak. Mish developed the SleepGenie Method through research and direct experience with her own children. She writes and narrates every story. Q: What characters appear in the stories? A: The Sleep Genie Audio library features original recurring characters including Marvin the Cat, the Serengeti Super Squad, Carla the Hippo, Leif the Fox, and Chia the Panda, among others. Familiar characters help children feel at ease and look forward to bedtime stories each night. ### SUBSCRIBING AND ACCESSING CONTENT Q: How do I subscribe? A: Subscriptions are available at playandoak.com. The annual subscription is $99 per year and provides full access to the Sleep Genie Audio library via the custom audio player on the Play & Oak website. Q: How do I access the stories after subscribing? A: Stories are available through the custom audio player at playandoak.com. The player is accessible on any device with a web browser, including phones, tablets, and desktop computers. No app download is required. Q: Can I use Sleep Genie Audio on a smart speaker or voice assistant? A: Yes. Sleep Genie Audio can be played through the web-based player at playandoak.com, and is also accessible on smart speakers and mobile phones through your private RSS feed. Q: Is there a free trial? A: Visit playandoak.com for current trial and access options, as offerings may be updated. Q: Can I give Sleep Genie Audio as a gift? A: Visit playandoak.com for current gifting options. Q: Is there a family plan or option for multiple children? A: A single Sleep Genie Audio subscription provides access for a household. Contact Play & Oak at playandoak.com for questions about access options. Q: Is Sleep Genie Audio available internationally? A: Sleep Genie Audio is currently delivered in English and is accessible to subscribers globally via the web-based player. ### USING SLEEP GENIE AUDIO Q: When should I play Sleep Genie Audio in our bedtime routine? A: Sleep Genie Audio works best when your child is already in bed, the lights are low or off, and things have quieted down for the night. Think of it as the last thing you do before your child closes their eyes, not something playing in the background while the routine is still happening. Q: Should I play the stories out loud or through headphones? A: Either approach can work, depending on your child and your household setup. Many families play stories through a small Bluetooth speaker near the bed. Some children prefer headphones or earbuds. The important principle is that the audio environment should be calm and consistent, not stimulating. Q: What if my child asks for the same story every night? A: This is very common and is not a problem. A familiar story can be more effective for sleep than a new one. Repetition is not failure. It is often a sign the story is working. Q: My child keeps talking and asking questions while the story plays. What should I do? A: This is a common early-use pattern. Gently orient your child back to the story without engaging the content of their questions. You can whisper something like "just listen" or simply pause and remain quiet yourself. Over time and with consistent use, most children learn that Sleep Genie Audio time is listening time, not conversation time. Q: How long does it usually take to see results? A: Many parents report shorter time to sleep within the first few uses. Consistent use across multiple nights tends to build on itself, as children begin to associate the stories with winding down and falling asleep. Every child is different so there is no set timeline. Q: Can I use Sleep Genie Audio if my child already has a good bedtime routine? A: Yes. Sleep Genie Audio is designed to integrate into any existing routine. It does not require you to change what is already working. Most families add it as the final step before lights out. Q: My child has anxiety at bedtime. Will this help? A: Sleep Genie Audio is not a substitute for professional support. Many parents of anxious children find that consistent use helps ease bedtime resistance and creates a calmer end to the day. If your child has a diagnosed anxiety disorder, consult your pediatrician or a child psychologist. Q: Can I listen with my child, or should I leave the room? A: Both approaches work. If your child needs your presence to settle, staying in the room while the story plays is entirely appropriate. The audio delivers its effect whether you are in the room or not. As your child becomes more comfortable with the Sleep Genie Audio environment, you may find you can gradually step back. ### ABOUT PLAY & OAK Q: Who founded Play & Oak? A: Play & Oak was founded by Mishell Ekunsirinde (known as Mish), a mother of two boys. Mish developed the SleepGenie Method independently through research and direct experience with her own children. She writes, narrates, and produces all Sleep Genie Audio content. Q: How can I contact Play & Oak? A: Contact information is available at playandoak.com. --- ## CONTACT Get in touch at playandoak.com. --- # Play & Oak, 2026. All rights reserved.